
Singer Songwriter Artist Development Program
Our goal with the Singer/Songwriter Development Program is to discover new talent (indie singers, songwriters, bands, rappers etc,) and utilize our team of people and resources to help pull that artist's entire package together. Unfortunately the days of record labels signing artists based on raw talent is more or less gone. A label now expects that artist to come in fully prepared and packaged...with hit records ready to go!
So the question is what is necessary to get the major label's attention? A combination of professional, industry quality music, professional training, and a ready to go marketing package. This program encompasses the following:
Vocal/Music evaluation and consultation
Vocal coaching
Evaluation of your song catalog
Songwriting sessions to improve songwriting skills by co-writing with hit songwriters
Hit-quality original songs produced specifically for you
Demo, album, and master production
Image consulting
Professional photography
CD Manufacturing and packaging
Bio writing
Representation to record labels
Label showcases
Press kits and electronic press kits
~ All classes are one-on-one with a producer/engineer directly in the control room of the recording studio
I.) Introduction to Artist Development – 1 Semester
The first step in our artist development process is to understand exactly what level the aspiring artist is at in terms of their talent, knowledge of the business, direction and goals. Most artists begin by working with our vocal coach, practicing original and cover songs; either developing a singing foundation or working to expand or improve an established foundation. This program will prepare artists for working in and around the recording studio environment by providing them with an understanding of the workings of music, production, and recording, as well as crucial listening and performance skills.
a. Introduction to the music business
b. Ear training and listening skills
c. Song structuring, dynamics, composition
d. Vocal development sessions (12)
e. Recording and production of two cover songs or one original song.
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II.) Intermediate Artist Development - 2 Semesters
Our intermediate singer/songwriter artist development program expands on the concept of original song composition with a focus on the writing and production of unique, powerfully innovative music. With additional vocal development lessons, help assembling a press kit, and the beginning developments of a plan, the artist will be ready to begin securing shows and bringing their music to the public.
a. Introduction to the music business
b. Ear training and listening skills
c. Song structuring, dynamics, composition
d. Vocal development sessions (24)
e. Original songwriting and song production
f. Photoshoot
g. Press kit composition
h. Introduction to artist marketing/promotion
i. Recording of 2-3 original songs.
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III.) Advanced Artist Development - 4 Semesters
Advanced artist development will allow for nearly a year of artist development, song production, songwriting and recording, thereby allowing for the recording and production of a full demo to album (depending on student's progress.) This is for the serious artist looking to self release an album or begin going direct to major labels.
a. Introduction to the music business
b. Ear training and listening skills
c. Song structuring, dynamics, composition
d. Vocal development sessions (48)
e. Original songwriting and song production
f. Photoshoot
g. Press kit composition
h. Introduction to artist marketing/promotion
i. Recording and production of 5-10 original songs.
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IV.) Professional Artist Development – 8 Semester (or twice per week for 4 semesters)
Our professional artist development program is the most advanced program available for aspring artists/songwriters. This is for the dedicated artist with a plan and we will customize a work plan to ensure artist has accomplished all goals.
a. Includes all of the above as well as an additional focus on the artist development portion
b. 96 - Vocal development sessions
c. Extensive photoshoot and graphic design
d. Recording and production of extensive studio catalog
e. Custom strategic plan for shopping of finished music
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